Dressing Team Active Man for the Turf Games, NYC

HALE

Dressing Team Active Man for the Turf Games, NYC

Back at the start of the year, we’d been having conversations with Andy Manteit, co-founder of the Active Man lifestyle brand and online retailer. Andy has built a successful, growing business around the latest fashionable and functional athleisure products and styles for athletic build men, with a clear focus on stocking high quality brands as well as the latest emerging, exclusive brands and products.

Back at the start of the year, we’d been having conversations with Andy Manteit, co-founder of the Active Man lifestyle brand and online retailer. Andy has built a successful, growing business around the latest fashionable and functional athleisure products and styles for athletic build men, with a clear focus on stocking high quality brands as well as the latest emerging, exclusive brands and products.

The Active Mans’ goal is to inspire their audience to look and feel great, inside and outside the gym (check out the latest gear at theactiveman.com), an ethos that fit in well with our own values and reasons for starting Hale.  At our January preview event, we were excited to announce that The Active Man was one of the first brands that we were going to partner with. With our shared visions for the mens health and fitness market, we both felt it was a natural fit and agreed to aim to collaborate and work together throughout 2018 as The Active Man grows and we debut our first line of clothing.

We started discussing the The AM Athletic Life TEAM and the AM Turf Games. The club has one aim, to bring together extraordinary guys who live and breathe fitness as part of their daily lives; fitness professionals from all different backgrounds, from PTs, ex rugby players, guys who love to compete as part of a team, ex professional rowers, CrossFit coaches, to yoga instructors and more. Out of this initiative came the idea for the Turf Games, a functional fitness team based competition where everyday and elite athletes lift, run flip, press and jump to outdo the competition. The first event was run last year in London with a 30 strong Active Man team competing against one another in teams of 5 – this proved to be a massive success. This year the event was looking to build on this by going international – the stage? New York City.

The Active Man athletes would already be well covered for athleisure and technical gear, but what about post-competition? Having recently finalised the fit for our tees and polos, we decided to create some killer menswear for the guys to ensure they looked smart, sharp and confident when out and about in NYC.

We worked with Andy and the Active Man athletes to create a couple of one-off, personalised, limited edition garments for the team. Our focus is to create great fitting, stylish and comfortable menswear for athletic build guys, rewarding those who train hard, live well and do things the right way – so it was the perfect opportunity for us.

Greg Randall co-founder

We’re all about the detail at Hale. We’re obsessed by it. Being fitness fanatics ourselves, we know how hard these guys work, and how important this event would be to them so why wouldn’t we put the same level of craft and attention to detail into our products? We started with the clothes – first, a versatile tee. Light melange grey for just the right balance between technical and stylish, lightweight, with a good amount of stretch perfect for those dress down, straight out of the gym occasions.

Grey melange tee featuring our iconic branding – a symbol of strength, honesty and quality

Then the ultimate smart causal mens staple, the polo shirt. Crisp, clean white with just enough stretch and paired with our icon beautifully embroidered in a signature Deep Navy. The final detail was the most important for us, a tone on tone embroidered version of the Team AM NYC logo on the shoulder sleeve.

Bespoke tone on tone stitching featured on the arms of both items

We didn’t stop there. We created bespoke packaging for all the athletes, with a limited edition, personalised Team AM poster print, gift box for each athlete to make the whole occasion truly personal and memorable. We’re pretty pleased with how it all looks, and the guys absolutely loved it too – having positive comments around the fit and attention to detail makes all the hard work over the last few months worthwhile.

Just wanted to say a big thank you for coming yesterday afternoon.  The clothes look amazing and the guys love the fit.  Big shout out to all your team for getting this ready in time.  The little details in the boxes are amazing and really mean a lot.

Andy Manteit Co-founder The Active Man

Personalised packaging
Signed, sealed and delivered
We worked hard to create something memorable for the athletes
Personalising each set of garments was absolutely essential for us

We’ll be applying the same craft, detail and style to our full range of athletic fit menswear when it goes on sale in the next few weeks, so keep your eyes peeled for announcements on social, or sign up to our newsletter to make sure you’ll be the first in line toget your hands on the new range.

Team LDN and NYC at the end of a successful weekend

After all the effort, the best news of the week was hearing that the event was a success, and most importantly that after a very even contest it ended with TEAM LDN taking the win by just a half point from TEAM NYC. We’re looking forward to working with Andy and the Active Man team throughout 2018, including at the very first Active Man festival coming this June, so we hope to see you there!

We’ll always be open to our community, and we’re keen for you to get involved. Having trouble with the fit? Think you’d like to see our clothes in a different colour, pattern or shade? Curious as to why we aren’t considering making shorts? Like to see different materials and styles? Just let us know. Tweet, DM or email us. About anything. We’re always interested to hear from you.

Greg, Paul, David and Fred.

Join us on our journey and sign up to our newsletter here for exclusive access to pre-orders, latest product news and more (we’ll only contact you when there’s something really interesting, we promise).

Like what we’re doing? Shared some of our frustrations and experiences? Got a great idea? Want to get involved? We’re always open for a chat, contact us anytime by email, or on Twitter, Instagram or Facebook.

Press and media enquiries – media@haleclothing.co.uk

SaveSave

SaveSave

SaveSave

SaveSave

SaveSave

SaveSave

SaveSave

SaveSave

SaveSave

SaveSave

SaveSave

SaveSave

SaveSave

SaveSave

SaveSave

SaveSave

SaveSave

Join the Hale community

Sign up for the latest product releases, news,
stories, events and inspiration.

By signing up to the Hale Clothing newsletter you agree to our Terms and Conditions
and that you have read our Privacy Policy